Regional Roundtables
Consumer Demographics and Market Strategies:
Analysis
to Serve Downtown Shopping Districts
The
Roundtable will be facilitated by G/FLRPC. The presenter will be
Warren A. Brown, Program Director, Program on Applied Demographics,
Cornell Institute for Social and Economic Research, Cornell University
One part of the puzzle to revitalize downtown shopping districts is to
understand the market conditions they face. That is, what are the market
conditions they face in terms of consumer demand for goods and services
and competition from other shopping districts, shopping centers and big
box retailers? There are four components to the analysis: regional market;
local trade area; consumer segments; and market potential. In this
roundtable we will present findings from a project Cornell University did
for the Downtown Auburn Business Improvement District, give an overview of
consumer demographics in the Genesee Finger Lakes Region, and discuss your
issues and understanding of building viable community shopping districts.
A narrated slide show explaining the Cornell University process is on a
web site maintained by Cornell's Community and Rural Development
Institute. The slide show is available at: http://www.cdtoolbox.org/economic_development/index.html
and then select the link for Consumer Demographics and Market Strategies.
Meeting Notes (Adobe Acrobat format)
50
West Main Street, Suite 8107
Rochester, New York 14614
tel:
585.454.0190
fax: 585.454.0191
Last Modified: May 01, 2007